How Companies Turn Customers' Big Ideas into Innovations

"The most effective product development and commercialization processes encourage dynamic communication and idea sharing among engineers, marketers, and customers."

“Strongly engineering-driven companies don't always appreciate the emotional attachment people have to products,” says Wharton’s George Day.

“Companies may lose their innovative edge because, after many years at the helm, senior executives lose interest in the products they’re selling.”

A very interesting article ...