Engineering emotions.

"As software developers, we focus heavily on efficiency. We're careful about optimizing expensive compiler operations, we're meticulous in writing smart code with slick destructors and our classes are as clear as a manual for a light switch. When GUIs are designed, we take what we've learned from usability studies and focus groups, and make idiot-proof interfaces that improve productivity for end-users. After testing our creation, which has grown into a seamless blend of impeccable design and solid engineering, the product beta-tested and further refined. The only problem is that no one wants this worthless, crappy application."