The new geek speak / neo-marketing language
We mock the corporate b.s. speak, but have we listened to ourselves lately?
This latest Hugh cartoon I'm in love with reminded me how much the techies/geeks/neo-marketing folks (of which I'm a member) are doing just fine with our own brand (would that be a hijacked brand?) of buzzwords.
(And don't even get me started on the ones used in software architecture. I'll save those as a special subset.)
Not only are you supposed to know and use these terms, you're also not quite clued-in (or is it Hughed-in) if you don't also buy into their true meaning. That is, if you can figure out what that really is : )
A bigger question might be, should we use these words without defining them? Should we assume that our readers already know what (or who) we're talking about? Is this exclusionary or clique-ish? Yes, yes, and yes... if we're talking about passion. (Via Creating Passionate Users)
This latest Hugh cartoon I'm in love with reminded me how much the techies/geeks/neo-marketing folks (of which I'm a member) are doing just fine with our own brand (would that be a hijacked brand?) of buzzwords.
(And don't even get me started on the ones used in software architecture. I'll save those as a special subset.)
Not only are you supposed to know and use these terms, you're also not quite clued-in (or is it Hughed-in) if you don't also buy into their true meaning. That is, if you can figure out what that really is : )
A bigger question might be, should we use these words without defining them? Should we assume that our readers already know what (or who) we're talking about? Is this exclusionary or clique-ish? Yes, yes, and yes... if we're talking about passion. (Via Creating Passionate Users)
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