Another usability tool - Marketing
Some counter-intuitive concepts about Usability ...
"Sometimes, to make a product easy to use, you have to reach beyond the screen and touch the hearts and minds of the user. When that happens, the Marketing Department can be a good friend.
In academic circles, usability is often defined in terms of task success, error rates, and satisfaction scores. In practical terms, I notice that the situation is a little different. People sometimes seem enthusiastic about difficult error-prone interfaces while talking down simple straightforward products.
Don’t believe me? Consider file-sharing programmes that are used to illegally share music. Many are difficult to set up and use, and would not test well in a narrowly-defined lab study. Users will admit to sometimes agonisingly slow downloads, to poor quality files, and the danger of viruses. But still the file sharing programmes are popular because they offer something that a certain audience wants very much: free music.
Compare that to a particular mobile payment scheme we know of, where even unsophisticated users could navigate the prototype system successfully to pay for CDs or parking places, but the system had to be cancelled because no one did so." continued ... (Via Usability News)
"Sometimes, to make a product easy to use, you have to reach beyond the screen and touch the hearts and minds of the user. When that happens, the Marketing Department can be a good friend.
In academic circles, usability is often defined in terms of task success, error rates, and satisfaction scores. In practical terms, I notice that the situation is a little different. People sometimes seem enthusiastic about difficult error-prone interfaces while talking down simple straightforward products.
Don’t believe me? Consider file-sharing programmes that are used to illegally share music. Many are difficult to set up and use, and would not test well in a narrowly-defined lab study. Users will admit to sometimes agonisingly slow downloads, to poor quality files, and the danger of viruses. But still the file sharing programmes are popular because they offer something that a certain audience wants very much: free music.
Compare that to a particular mobile payment scheme we know of, where even unsophisticated users could navigate the prototype system successfully to pay for CDs or parking places, but the system had to be cancelled because no one did so." continued ... (Via Usability News)
But I like the interface.
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