Mobile Search Concepts
Mobile technology companies are focusing on UI and UE as a distinguishing corporate features ...
"Yesterday’s Mobile Monday panel at Google included Zaw Thet (4INFO), Mark Grandcolas (Caboodle Networks), Jack Denenberg (Cingular Wireless), Scott Jenson (Google), and Mihir Shah (Yahoo! Search). They discussed a number of concepts related to Mobile Search.
The predominant mobile search interface is voice operated. Calls to 411 for information are up to 3 times more prevalent than WAP or SMS searches and amount to 3 million calls per day (across all carriers). Voice is likely to continue being popular when you consider that almost half of mobile phone usage occurs in cars.
There are significant interface design challenges for mobile devices. The numbers quoted were 50% drop-off rates per required click (screen reload) and 90% drop-offs in data service usage after two months. Many of the panelists believed that remedying user experience problems was a top priority and that mobile search was in a “phase where we should be doing what is best for the user.” Because there is direct revenue (transactions) tied to successful mobile searches, this creates a great opportunity for interface designers in the mobile space." continued ... (Via Functioning Form)
"Yesterday’s Mobile Monday panel at Google included Zaw Thet (4INFO), Mark Grandcolas (Caboodle Networks), Jack Denenberg (Cingular Wireless), Scott Jenson (Google), and Mihir Shah (Yahoo! Search). They discussed a number of concepts related to Mobile Search.
The predominant mobile search interface is voice operated. Calls to 411 for information are up to 3 times more prevalent than WAP or SMS searches and amount to 3 million calls per day (across all carriers). Voice is likely to continue being popular when you consider that almost half of mobile phone usage occurs in cars.
There are significant interface design challenges for mobile devices. The numbers quoted were 50% drop-off rates per required click (screen reload) and 90% drop-offs in data service usage after two months. Many of the panelists believed that remedying user experience problems was a top priority and that mobile search was in a “phase where we should be doing what is best for the user.” Because there is direct revenue (transactions) tied to successful mobile searches, this creates a great opportunity for interface designers in the mobile space." continued ... (Via Functioning Form)
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