Thursday, January 19, 2006

The 50ms Myth

More on visual appeal, and the balance of function and form...

"A study by Gitte Lindgaard in Behavior and Information Technology found that a mere 50msec glimpse of a web page is sufficient for readers to form a judgment of whether the page is visually appealing. Writing in the pop section of Nature, Michael Hopkin asserts that this means that you'd better make a favorable impression right away if you want Web surfers to buy from you.

"Of course, says Caudron, the other golden rule is to make sure that your web pages load quickly, otherwise your customers might not stick around long enough to make that coveted first impression. 'That can be the difference between big business and no business,' he says."

Well, no. The study described here does not demonstrate the claimed effect, and there's excellent reason to doubt the claimed effect exists."   continued ...   (Via Mark Bernstein)

In the blink of an eye - User Interface Design, Human Computer Interaction (HCI), Ergonomics

In the blink of an eye


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