Monday, January 23, 2006

Above the Fold is obsolete

Interesting thoughts on front page design the keeping users on the right track...

"We’ve been working on a major overhaul of our new website for about a year now. One of the big issues with this redesign has been trying to figure out our audience. As a branch of government, we finally came to the conclusion that we simply have a gigantic audience to deal with. As such, attempting to come up with specific personas wasn’t necessarily going to help us as much as it does in other projects. The issue was simply that we had dozens of personas to address and, short of designing separate sites for these folks, we had to deal with the fact that a lot of content had to be presented to a lot of different users.

In addition, our first stab at doing this last year led us to at least attempt to define some personas and we found that it just didn’t work. Too many folks fell outside of our common personas and people were simply getting frustrated with having to define who they were before they could get to the content.

Long story short, with the new site, we decided that more links was better than not enough and decided to go with a rather long, but organized, navigation bar for the site. Of course, this created some backlash mainly from internal people. And, even to me, it seemed a bit counter intuitive. We’ve always been taught the truism that we should never give people more than 7 options at once and it’s better to funnel them through smaller sets of options rather than give them too many at once."   continued ...   (Via MNteractive)

Design pages to keep users on the track to finding information - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Design pages to keep users on the track to completing their task.


Blogger Cornelius said...

Slightly off-track, but I keep getting to the end of the summaries of articles on the main page and looking for that link to continue reading. Time and again, although the "continue..." is not clearly hyperlinked, I click on it, because it's so normal to expect to do so. But instead I have to find the "Full Article" link, further down. It seems like a very simple and obvious usability problem!

2:02 AM  

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