Monday, January 16, 2006

Image Links vs. Text Links

No difference in clickstreams between text vs. image links ...

"Years back, we compared successful clickstreams (clickstreams that resulted in users accomplishing their goals, as observed in tons of usability tests) with unsuccessful clickstreams (clickstreams where users abandoned their goals before completing), looking for any clues that would help us predict behaviors in one that we didn’t see in the other.

One factor we looked for was whether the clickstreams contained image links versus text links — does one type of link show up more often in successful clickstreams than the other.

Our finding was when users clicked in image links they were just as likely to succeed or fail as when the clicked on text links. There was no statistically-meaningful difference."   continued ...   (Via UIE Brain Sparks)

Sun Clickstream. - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Sun Clickstream.

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