Tuesday, January 17, 2006

Web users judge sites in the blink of an eye

The importance of a strong first impression to lead into your user experience...

"Potential readers can make snap decisions in just 50 milliseconds.

Quickly now: like what you see?
Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions.

We all know that first impressions count, but this study shows that the brain can make flash judgements almost as fast as the eye can take in the information. The discovery came as a surprise to some experts. "My colleagues believed it would be impossible to really see anything in less than 500 milliseconds," says Gitte Lindgaard of Carleton University in Ottawa, who has published the research in the journal Behaviour and Information Technology1. Instead they found that impressions were made in the first 50 milliseconds of viewing."   continued ...   (Via Nature.com)

First impression in 50 milliseconds - User Interface Design, Human Computer Interaction (HCI), Ergonomics

First impression in 50 milliseconds.


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