Friday, February 10, 2006

Design Vision: Part 4

Two moe good interviews ...

"Part four of Design Vision: a conversation about the role of design-driven leadership in the product development process (be sure to check out part three first).

Jim Leftwich - I think Bob made some very salient points regarding the potentially redundant nature of the term “design vision.” I think the reason it’s been used here has a lot to do with the wide range of what the term “design” has come to mean in the development world. In the overwhelming majority of cases, design is positioned fairly far down the development path, and in some situations is reduced to mere decoration. I’m reminded of the numerous calls I’ve had from prospective clients claiming that the product “was nearly finished, all except the user interface.” Such a statement sounds incredibly absurd, but it was once common, and there are more subtle forms of the same thinking still lurking in many development efforts today.

Bob Baxley - I can’t help but think you guys are getting pretty squishy with your definitions. Reading through the last few comments you all seem to be saying that what is really required is not necessarily a Designer so much as a senior leader with the passion, commitment, and determination to shepherd and defend a product throughout it’s complete development cycle. It appears to me that the need for such leadership is a given even if it’s also a rarity."   continued ...   (Via Functioning Form)


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