Tuesday, February 07, 2006

Live by the Mockup, Die by the Mockup

Luke Wroblewski discusses the danger of using a mockup to sell a design ...

"Mockup… The term itself brings to mind the duality inherent in this omnipresent design artifact. It’s both a direct representation of a product experience and a shallow portrayal of an interactive system at the same time. Perhaps the term originated with engineers or product managers intent on pointing out that the mockup was just that: a superficial representation that could never compare to the real product they had to build.

Regardless of what you call it, the mockup can either sell your design or plummet you into a cyclical tunnel of churn. That’s why, like it or not, interface designers often live and die by the mockup."   continued ...   (Via UXmatters)

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