Tuesday, February 07, 2006

Not all rapid iteration is design

Rapid prototyping may miss design ideas ...

"One of the great parts of a good design process is around rapid prototyping. People seem to have taken this spirit to heart lately with the Web 2.0 movement. But is that really what is meant by design?

I don’t think so. To me, rapid prototyping is nice, but if all you are doing is having everyone working on one prototype you miss the important piece of design exploration, which is breadth of ideas.

Yes, it is important to implement, get feedback and make changes, but that is not design. That is engineering. It is incredibly linear and bottlenecks your creative team around a slngle energy flow."   continued ...   (Via Synaptic Burn)


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