Monday, February 06, 2006

Users Interleave Sites and Genres

Not a single site solution ...

"When working on business problems, users flitter among sites, alternating visits to different service genres. No single website defines the user experience on its own.

To get the big picture, you often must delve into the details. In several recent studies, I've observed an important shift in user behavior, but simply stating the conclusions upfront would obscure the true business impact. To really see what these changes mean for individual sites, we must look at users interacting with specific businesses.

As a case study, let's examine the detailed behavior of a user from our current B2B usability study. The user was researching the purchase of a portable computer projector for her boss to use during presentations. In the B2B sector, this is a somewhat low-end product, running about $1,500. However, this example's low cost and relative simplicity make the user session representative for much user behavior in the higher end of the B2C sector. (In most B2B study sessions, we observed highly specialized personnel researching advanced products or services costing tens or hundreds of thousands of dollars. They're thus less instructive for non-B2B readers.)

The following pie chart shows the distribution of time the user spent across the fifteen visited sites:"   continued ...   (Via Alertbox)

Time spent on website. - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Time spent on website.


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