Thursday, February 16, 2006

Why Features Don't Matter Any More

On focusing on the user experience over product features...

"Opinion: As Apple's iPod shows, success in technology has less and less to do with features, and more to do with ease of use. Welcome to the Age of User Experience.

As Apple's iPod shows, success in technology today has less and less to do with features, and more and more to do with ease of use. The iPod was never sold on the grounds of its technical merits: Apple hit a gold mine by marketing a cool new way of integrating music into your life.

Even when Apple announced the iPod with video, it presented it not as the best multimedia player in the universe, but as a cool new way of watching "Desperate Housewives" and other TV shows.

In the seemingly never-ending debate about Apple's successes, announcements, new products and predicted-but-unannounced ├╝ber-gadgets, features and technical specifications often seem to dominate the debate."   continued ...   (Via eWeek)

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