Wednesday, February 22, 2006

Why Features Don't Matter Anymore

The more features the worse ...

"The iPod was never sold on the grounds of its technical merits: Apple hit a gold-mine by marketing a cool new way of integrating music in your life. Even when Apple announced the iPod with video, it presented it not as the best multi-media player in the universe, but as a cool new way of watching "Desperate Housewives" and other TV shows.

In the seemingly never-ending debate about Apple's successes, announcements, new products and predicted-but-unannounced ├╝ber-gadgets, features and technical specifications often seem to dominate the debate. Yet if there's one lesson to be learned from the company's recent successes, it is a very simple one: features don't matter any more."   continued ...   (Via ACM Ubiquity)


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