Monday, March 27, 2006

Avatar-mediated personality

Using avatars as an online personna ...

"When people take on a virtual computer-persona, the look of their character, or avatar, has a profound effect on their behaviour, according to Nick Yee and Jeremy Bailenson of Stanford University in Palo Alto, California:

Are you a confident, square-jawed warrior or a height-conscious little goblin? If you ever take on a virtual computer persona, the look you opt for may have a profound effect on your behaviour.

Online, in virtual worlds and chat rooms where people create cartoons of themselves known as avatars, changing your image is as simple as making a few clicks of a mouse. As people alter the appearance of their avatars, does their behaviour unwittingly change too?"   continued ...   (Via Positive Technology Journal)

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