Tuesday, March 21, 2006

Feature Design or Experience Design?

Lots of features does not equal good user experience ...

"SanDisk has announced a new MP3 player, which Eric Bone, SanDisk’s director of consumer products marketing, feels can eat into Apple’s core. SanDisk is already the No. 2 player in the MP3 space

In my opinion, what will keep SanDisk a distant second at best is they are trying to fight Apple on the feature front.

What sells the iPod is not features. Competitors like Rio, Creative Labs, Samsung, Motorolla, and Sony have been rediscovering this annually for years. SanDisk will discover it too.

What sells the iPod is the experience. The combination of iPod/iTunes/iTunes Music Store, plus the fashion statement Apple has made with the products, has created and maintained it’s dominance."   continued ...   (Via UIE Brain Sparks)

Sandisk Sansa - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Sandisk Sansa

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