Friday, March 10, 2006

Poor design causes 50% of product returns

A reserach about product design...

"A study has shown that half of all malfunctioning products returned by customers are in full working order. They are returned because customers can't figure out how to operate them.

Most of the flaws found in the study could be tracked back to the first phase of the development process: product definition.

The study was done Elke den Ouden from the Technical University of Eindhoven."   continued ...   (Via GUUUI)

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