Monday, March 06, 2006

Study Underscores Importance of Testing Rich Internet Application Technology to Create Simpler, More Intuitive User Experiences

Good Web 2.0 usability information ...

"Molecular's User Experience Experts Offer Best Practices for Successfully Incorporating Rich Internet Applications into an Online Channel

Molecular, Inc., a leading technology consulting firm, today released findings from a study on the use of Rich Internet Applications (RIAs) in online channels. By conducting usability tests with consumers ranging in Web experience levels, Molecular analyzed the functionality of six Web sites that currently employ RIA technology, including www.jjill.com, www.kayak.com, www.bananarepublic.com, www.myrateplan.com, http://maps.google.com and www.llbean.com. The study revealed the importance of usability testing to determine the most effective implementations of RIAs. Since this technology is transforming the way in which users interact with the Web, Molecular recommends that companies work closely with their target audiences to better understand their needs, goals, and expectations and then design rich Internet experiences to meet those goals."   continued ...   (Via TMCnet)

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