Monday, March 27, 2006

The Surprising Truth About Ugly Websites

Useability is more relevant than attractiveness ...

"Ugliness has never looked better. I have spent the last few days examining a surprising trend in web design that has made ugly websites look absolutely irresistible. No, its not the bolded, 18 point Times New Roman font shouting at me as I access the page that has me excited, nor is it the harsh colors that have actually managed to make my eyes hurt and distort my vision. In fact, its not even that logo which is so pixelated from being processed, resized, saved, and edited so many times that it appears to be blurred to protect the identity of the company who owns the website that has me singing the praises of ugly websites. What is it?

Ugly sells.

That's right – ugly websites are surprisingly effective in making money. As a person who puts business before technology, a profitable website is a website is an unbelievably attractive website to me."   continued ...   (Via SiteReference)

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