Thursday, March 09, 2006

Visceral design: do looks matter?

Do aesthetics of products really matter?...

"In Emotional Design, author Donald Norman asks if good-looking things (physical products, user interfaces, etc.) work better. As he outlines in his book, there is evidence that they do. But beyond functionality, do aesthetics of, say, a package or presentation visuals really matter? What about our emotional reactions to the visual presentation of a meal? A master chef labors to make the food delicious, but also takes great care to make the visual beautifully appealing. Norman argues in his book that the emotional aspects of a design may often be more important to the design's ultimate success than the practical elements."   continued ...   (Via Presentationzen)

Presentation: It's got to look good too

Presentation: It's got to look good too

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