Monday, March 06, 2006

Why UX Should Matter to Software Companies

Why user experience is important to Software companies...

"In this era of global competition and rapid software development, more than ever, companies must ship high-quality software products to succeed in the marketplace. A good—even great—user experience is an essential component of a quality software product and provides a sustainable strategic advantage that differentiates a product from those of a company’s competitors. Thus, user experience is a core competency within today’s software companies, and an expert in UX strategy and design is an indispensable part of a software product team—just as the product manager and software architect are—particularly if a team is working on a new product."   continued ...   (Via UX Matters)

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