Friday, April 28, 2006

The NYTimes Most Popular Page

The variables to determine the most popular page...

"There are several ways to judge how effective content is on your web site, ranging from asking for someone’s opinion of it to seeing what people, over time, actually do with it.

The first method, the tried-and-true method of focus groups, has alarming points of failure. It turns out that people don’t necessarily answer truthfully when asked something. Or more accurately, they can’t be objective about their own opinions, or even why they hold such opinions. We’ve seen people come into user tests tell us they always read privacy policies and then go right ahead and not read any. We’ve learned over time that they’re not really lying to us, but that we should suspend our belief until after we’ve watched them for a while.

The second method, the new method taking hold on the Web, is much more interesting because we learn things about people that they can’t tell us themselves. By observing people we know they hardly ever read privacy policies, how-to instructions, or anything not written in the equivalent of 80 point types in all caps with seven exclamation points. Of course, people do read, but very differently than how they might tell us they do.

New technologies are enabling us to learn more than we’ve ever know about how people behave online. We can aggregate inbound links, number of times emailed, reactions on blogs, number of times visited and revisited, as well as a whole assortment of other metrics, depending on what statistics package we have installed and what we can cobble together on our own."   continued ...   (Via UIE)



Popularity is difficult to determine - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Popularity is difficult to determine

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