Monday, April 10, 2006

Of Cereal and Search: Improving Customer Experience with Selective Search Engine Optimization

Thoughts on getting the right pages visible to search engines...

"Let me refresh your memory: Customer experience begins even before the customer gets to your web site. Of course, I'm talking about search engines as the conduit to your web site. As in life, you must pick your battles in search engine optimization. Of course you want to get as many pages as possible into the search engine indices. You want to cast a wide net. Makes sense. But let's think about the customer experience of searching for a second and perhaps you will alter your approach. At least a little.

Your web site probably has more than one page. If not, you can stop reading here. Here is a web site about Do-It-Yourself Lasik Eye Surgery. I'm sure you'll enjoy that much more.

OK. Now that all the lamers have gone off to blind themselves, let's talk about how you want people to experience your web site. If your site is like most, there are probably places that are better for users to enter than others. Of course, it all depends on the user's goal. For example, if you sell widgets and the customer is searching for your address, then the "Contact Us" page is probably a fabulous place for them to enter. But if a customer is looking for more info on widgets, then the "Contact Us" page is probably a "less than optimal" place to enter (which is a nice way of saying "sucky").
"   continued ...   (Via Improving Customer Experience)

What part of the 'cereal box' do you want google to see? - User Interface Design, Human Computer Interaction (HCI), Ergonomics

What part of the 'cereal box' do you want google to see?


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