Sunday, April 02, 2006

Philips shows product concepts designed with users

Getting users involved in design process ...

"Philips Electronics on Wednesday unveiled innovative product ideas that emerged from its design laboratories in collaboration with consumers seeking friendlier high technology gadgets.

The ideas, all based on available technology, are aimed at making gadgets easier to use and share among various types of users.

For instance, "we believe the interactive television we see today is based on the wrong model," said Anton Andrews, creative director of Philips' Intuitive Connected Home design research project. "It's built on the idea of an individual doing things on a TV he or she would otherwise do on a computer.

..."The user experience is now the driving force behind our design development process," Andrews said."   continued ...   (Via Yahoo! News)

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