Thursday, April 27, 2006

A Prescription for Innovation

Fostering innovation in the medical field...

"The first kiosk looked like a grade-school project or a prank. It didn't have a screen. Didn't even plug in. Patients stared at a piece of paper and tried to imagine the real thing, a terminal that would allow self-service check-in for a doctor's appointment. The next iteration was less primitive, a laptop with an apparent touch screen, except that it didn't work; someone sitting beside it, using a separate keyboard, typed in the system's response like a high-tech ventriloquist. The model after that had a responsive touch screen, but the functionality was sparse. No matter. The kiosk was getting there.

And that was the idea: Put the earliest version, the rough sketch, in front of patients to see what they thought. Then use the feedback to tweak and retest. Then do the whole thing over again.

The Mayo Clinic in Rochester, Minnesota, is no stranger to innovation. W.W. Mayo and his sons--still known here as Dr. Charlie and Dr. Will--founded their rural group practice in the late 1800s around a new concept at the time: integrated medical care, which involved various specialists working together in the same building, performing comprehensive evaluations, and administering coordinated treatment. Ever since, innovation has been a vital part of the clinic's DNA, traditionally in the research lab."   continued ...   (Via FastCompany)

Innovating new ways to help patients. - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Innovating new ways to help patients


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