Monday, April 03, 2006

Web navigation is about moving forward

More reasons for keeping website design simple ...

"The primary purpose of web navigation is to help people to move forward. It is not to tell them where they have been, or where they could have gone.

Web behaviour is impatient. The eye darts across a page. Decisions of what link to click on are made quickly. That's why we need simplicity in web design, because complexity leads to confusion and poor decision making.

Every time you add a word to a webpage, you take something away. You take away the ability to focus on the words that are already on the page. Every time you add a link you offer a choice. What you also do is impact on the ability to choose the links already on the page."   continued ...   (Via Gerry McGovern)

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