Tuesday, April 04, 2006

Web Usability Guru Jakob Nielsen Goes "On the Record...Online" About the Impact of Online Communications on Corporate Reputations

Nielsen on press releases ...

"In the latest episode of "On the Record...Online," the podcast that explores how new media is changing the way organizations communicate, and the way people consume media and information, Jakob Nielsen, Ph.D., who The New York Times calls "the guru of Web page usability" explains why an incomplete Internet press room can be a stain on corporate reputation.

According to Nielsen, a principal at the Nielsen Norman Group and the author of the best-selling book "Designing Web Usability," which has sold more than a quarter of a million copies in 21 languages, there is a direct relationship between the level of commitment an organization demonstrates toward anticipating and satisfying the public and the news media's appetite for information on their website, and the perceptions people have toward their brands, products and services.

Responding to a question on whether it is important for a corporation to have an Internet pressroom, Nielsen says, "I would definitely say yes and actually for more reasons than you just might think. Certainly the first and most obvious reason is for PR... but there is also a second reason which is in this kind of modern world the web is its own medium as well and you have a lot of additional types of users who are going to go and check out your news."   continued ...   (Via Market Wire)

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