Monday, May 22, 2006

Attract & Motivate Through Customer Experience

Co creating the customer experience...

"This is an idea that kept me awake last night. I’ve been struggling for a while to try and bring together a couple of seemingly disparate concepts. Namely search engine marketing, micromarketing, and customer experience. Why would I try and do such a thing? (that’s what my dad asked as well). Well I write about customer experience at experiencecurve, and micromarketing here, and my business is currently positioned around search engine marketing, so needless to say i feel somewhat torn when writing about topics, and feel like I should be offering my clients a wider set of my skills and experience.

Anyway, my starting point for this unified theory is “Attract & Motivate”. Companies have been trying to attract customers for years, and micromarketing is another way of building that attraction over time, by leveraging conversational marketing, customer made aspects of the marketing and business, citizen media. In many ways, many people “get” the attraction side of the equation, the part that’s glossed over is the “motivation”, ie. motivating customers to interact with your company in deeper more meaningful ways by participating in the conversation, by creating citizen media, by helping make things."   continued ...   (Via Customer Experience Strategy)

Online relationship. - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Online relationship illustrates the customers needs


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