Tuesday, May 09, 2006

Five days / five heatmaps

Several studies on eye tracking heatmaps...

"Anyone who's done any research into Eye Tracking will know that there's very little information available on the subject. So it's hardly surprising that we've been inundated with enquiries since releasing our Eye Tracking demonstration video in March. Some of you ask how the technology works, some of you want to know how long the process takes - but the most common request we've received has been for more information about the results. Put simply, you want to know what you'll get for your money and whether it will be useful to you.

So we thought we would rise to your challenge and publish the preliminary results of an internal study we've been running. Over the next five days, starting Monday, 8th May, we'll publish heatmaps from five of the sites we've tested. We'll give you our thoughts on each and hopefully you'll give us your questions, comments and analysis."   continued ...   (Via etre)

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