Friday, May 12, 2006

Five days:

Day five of Etre's eye tracking studies...

"Over the course of this week, we've been publishing Eye Tracking heatmaps from five websites. More information about the study can be found in our original announcement.

Day one saw us tackle Dixons, on day two we explored Currys, on day three we examined Amazon and on day four we analayed M&S. Today, in our final installment, we'll be taking a look at HMV...

About HMV
HMV is one of the world's leading retailers of music and video. HMV is an abbreviation of "His Master's Voice" - the name of a painting by British artist Francis Barraud. This painting, depicting Barraud's dog Nipper listening to a wind-up gramophone, was sold to The Gramophone Company in 1899 and subsequently appeared in its publicity materials and eventually on its record labels.

The HMV brand, as used in the retail industry, dates back to 1921 when The Gramophone Company opened its first HMV store on Oxford Street, London. HMV expanded internationally throughout the 1990s and was acquired by HMV Group in 1998 from EMI (EMI formed in 1931 when the Gramophone Company and the Columbia Graphophone Company merged). In recent times, however, the chain has fared less well. Falling sales over the Christmas period last year saw HMV become the target of a takeover by private equity firm Permira."   continued ...   (Via etre) eye tracking study - User Interface Design, Human Computer Interaction (HCI), Ergonomics eye tracking study


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