Wednesday, May 17, 2006

New levels of Experience Design

Experience design at Nokia...

"I’m not sure about you, but I don’t know too many people who started university studying to be a doctor, but eventually graduated with a degree in fashion design. But then Liisa Puolakka isn’t one to worry about convention as her new job title - Head of Brand Visual and Sensorial Experiences - for Nokia implies. I met Liisa at Nokia’s head office just outside Helsinki to talk about fashion, trends, and why experience design is currently such a hot topic.

Liisa - I guess a good place to start is to tell us what experience design actually is…

You can see it used everywhere nowadays, but I think the main thing is that rather than just designing an object you take a more holistic approach. That means the design language and how it relates to other products; how does it feel to use, both rationally and emotionally; how it’s packaged; what accessories are available; the kind of environment it may be sold in; what services should be targeted to the consumer of that product. And when you start with that kind of approach you end up with something much more purposeful for the user, but not just purposeful, also more pleasurable, so the consumer is surprised, in a positive way, when they use the product. That’s perhaps why experience design is so talked about right now, because those things relate back to the brand, to the way that consumers think about a company’s image. Experience design is about the way a person experiences a brand."   continued ...   (Via Ping)

The Nokia experience - User Interface Design, Human Computer Interaction (HCI), Ergonomics

The Nokia experience


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