Wednesday, May 31, 2006

What I learned from eye tracking

Very lengthy video showing several eye tracking sessions...

"The folks at etre were kind enough to do some eye tracking analysis of Squidoo. You can see the entire tape, unedited (but at slightly lower youtube resolution) here:

This is fascinating stuff. The blue dot shows you where the user is focusing her eyesite... it doesn't measure peripheral vision, which is crucial. It reminds me of watching some bugs approaching food--or perhaps it's a trap... The path is very jumpy, impatient, experimenting hither and yon.

You can see that some of the participants are slower, more linear readers, while others are jumping like mad, taking it all in."   continued ...   (Via Seth Godin)

Eye tracking - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Eye tracking


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