Sunday, May 28, 2006

Where should "User Experience" be positioned in your company?

Where user experience should reside in a company ...

"... Earlier this year, I co-taught a Managing User Experience Groups course via University of California Extension in the Silicon Valley. And one of the many issues we addressed during this course was "where should User Experience groups be positioned?" The positioning of User Experience was considered to be very important to those who took course, many of whom were User Experience group managers. It has certainly been of importance to me when I've managed User Experience groups. And it was considered very important to the many User Experience Managers, Directors, and VPs we interviewed when we were preparing the course.

So, where should "User Experience" be positioned in a company?

The best answer to that question might depend on what "user experience" means in the company. Thus far in this blog entry, "User Experience" has largely been a reference to a group of people that in some way attends to "user experience." But, what is the scope of what the User Experience group attends to?

Without question, the term "user experience" means different things to different people."   continued ...   (Via Riander Blog)


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