Wednesday, June 21, 2006

For Web-Design Expert, Ease of Use

Interview with Jakob Nielson...

"Jakob Nielsen is a Web-design guru who has spent years advising companies about how to create attractive and easy-to-use Web sites. Lately, he has been thinking about other ways that companies reach out to customers, like blogs, RSS news feeds, newsletters and more.

You hear a lot these days about RSS news feeds, which is the software technology behind blogs. What do you think of them?

People who are in the field often use the term 'RSS' [Really Simple Syndication] to refer to 'news feeds' because that's the name of the technology. But in one of our studies, 82% of those we surveyed did not know what RSS meant. It's not something that the general public knows about. So if you are targeting business executives, or even if you are doing something for the general public, they are not likely to understand that particular term. Even if they are actually using the technology. So one of the real strong recommendations is to stop calling it 'RSS' and start calling it 'news feeds,' because that explains what it does.

You say you like traditional newsletters emailed to customers instead of news feeds. Why so? Don't they contribute just as much to information overload?

The best ones don't. With the best ones, it's like a service you are waiting for and expecting. The email newsletter comes to you; it arrives in your in box, and becomes part of the one place you go to get information. That's the great strength."   continued ...   (Via Wall Street Journal)

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