Friday, June 02, 2006

Innovation is the New Black

What executives are looking for these days...

"The spring conference season is upon us and, by coincidence, I’ve recently found myself at several conferences where many of the participants were executives from organizations such as GE, The World Bank, Bloomberg, Intuit, Microsoft, and Best Buy. Hanging out with these folks has given me a chance to hear the challenges they are currently facing.

Executives, for the most part, now face the same challenges as they always have: the need to increase revenue and customers, decrease costs, and enhance shareholder value. However, I’ve noticed a real shift in their strategies. Many are now turning to innovation as the mantra for tackling the hurdles they see.

This shift to innovation is a good thing for us, the design practitioners. We thrive on being innovative and love the opportunity to show what we can do. Now we can get attention for our talents all the way to the corner office.

The more we understand what executives are seeking, the more support we can generate for those things we love doing. This can only be a good thing, since innovation thrives in both growing and shrinking economies. This thrust will serve to cement our value to the organization as time goes forward."   continued ...   (Via UIE Brain Sparks)

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