Tuesday, June 06, 2006

Innovation through design thinking

More on design thinking (different from the LukeW article previously posted)...

"In an hour-long MIT World video of an event organised by the MIT Sloan School of Management and the MIT Leadership Center, Timothy Brown, CEO of IDEO explains the relationship between design thinking and innovation, reports Dominic Basulto in Fortune Magazine’s Business Innovation Insider.

According to Brown, design is everywhere around us - on the covers of business magazines, as part of consumer experiences at companies like Nike and Apple, and increasingly mentioned by Fortune 500 executives as an important way to grow a business. For many companies, design thinking is a way to create the future."   continued ...   (Via Putting People First)

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