Thursday, June 22, 2006

Satisfying The Need for Search Without Adding It

Search vs. links for navigation strategy ...

"This morning, after my keynote presentation at the Endeca Discover 2006 conference, my friend, Pete Bell, co-founder of Endeca, told me about their recent redesign of the Endeca home page.

On the old page, Pete said, people would regularly ask them about the site’s search. People, coming to the site, would become frustrated with the page because it wasn’t clear how to find Search.

This year, Endeca redesigned the page. Endeca’s Chief Strategist, Paul Sonderegger, who was formerly Forrester Research’s expert in user experience methods, convinced Pete and the design team to use those methods Paul found worked the best. They conducted field research and interviews, created personas, and designed the page iteratively.

As a result, the new page happens to have more links on it. (Not a complete surprise to us. Sites developed with a lot of user research regularly end up with more links.)"   continued ...   (Via UIE Brain Sparks)

New Endeca Page - User Interface Design, Human Computer Interaction (HCI), Ergonomics

New Endeca Page

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