Thursday, June 01, 2006

Sigmund Freud on Web Usability?

Incorporating great thinkers theories with usability ...

"The web usability evangelists at VKI Studios are raising eyebrows again, this time likening the advent of web usability to the resurrection of direct mail campaigns decades ago.

In an article just released in the Montgomery Research publication, Managing Performance: Strategies for Global Leaders, VKI notes that by incorporating the theories of such great thinkers as Sigmund Freud and (most importantly) a host of cognitive psychologists, the discipline of web usability is taking websites beyond bare technology and into the realm of applied psychology.

Drawing a parallel between websites and direct mail, VKI notes that it wasn’t until applied psychology was introduced that direct mail really took off:

“Applied psychology was effectively used to revitalize that industry decades ago, when its practitioners were looking for ways improve response rates. They found that by applying psychology to what had been a technological process, they were able to improve ROI to previously unimaginable levels. The same principle is at work with web usability.”

What is web usability?

Web usability is the ease with which website visitors can achieve their goals online. A truly usable website will keep visitors engaged and lead them through a seamless path to task completion.

Web users have short attention spans. They are on your site voluntarily and aren’t willing to take the time to “figure it out”. Functions must be more than self-explanatory; they must be self-evident. Frustrate your visitors with an awkward interface, and they’ll be gone in seconds. Delight them with an enjoyable experience, and you can turn those visitors into loyal customers."   continued ...   (Via PR Web)

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