Friday, July 14, 2006

The Business of Web Design

Accounting for design in the bottom line...

"One of the reasons why I’m so interested in web design is that I’m a jack of all trades: I have so many interests that I like to do a little of everything. I like to do user research, wireframes, coding, and marketing.

One of the integral parts of web design that isn’t as creative is business: they money side of things. As a part-time freelancer and full-time web developer, I sometimes work on small parts of the overall project: wireframes, for example. Rarely does this include me in conversations about how the project will succeed moneywise. This is changing, however. I’m having more conversations every day about bottom-line results. Your design is successful if the project meets certain goals. If it doesn’t, then your design might not be all that successful.

There is a tension between what designers can affect and what we have no control over. Because we can’t always change the ultimate success or failure of a project, we often dismiss the success or failure as completely outside the work we’ve done. However, I think this is a short-sighted, dangerous way to approach design. If we consider our role as designers outside of the success of the project, then we’ve discounted the value that we could potentially bring to the table. That puts us on bad footing for future projects, where we might be asked for concrete examples of how our design helped a project succeed. On the other hand, we shouldn’t take all the credit when the project turns out well."   continued ...   (Via Bokardo)


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