Sunday, July 02, 2006

Designing for Bridge Experiences

UX spanning multiple communications channels ...

"The practice of user experience lacks the historical pedigree of many of its constituent elements, including human/computer interaction, library science, social-science research methods, product-development methodology, and, most of all, design. What it does enjoy, however, is a pragmatic, multidisciplinary approach that encompasses the intertwined social, economic, and technological forces it engages. It’s a contingent amalgamation—an assembly of what works—and a set of perspectives and problem-solving techniques that define how we, as practitioners, think about creating products and services.

Sometimes this fact is lost upon us in the rush of day-to-day work.

... A bridge experience is one in which the user experience spans multiple communications channels, document genres, or media formats for a specific, tactical purpose. Bridge experiences involve situations in which people must traverse different domains in order to communicate successfully, complete a task, or elicit a desired physical, mental, or emotional response. Without movement between domains, a user cannot reach the end goal that a bridge experience makes possible. Some bridge experiences correspond to the totality of a discrete user experience, while others comprise a single aspect of a larger user experience. The term can describe either a category of user experience or a particular aspect of a specific user experience."   continued ...   (Via UXmatters)


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