Wednesday, July 12, 2006

Experience design at Nokia

Designing for experience...

"New levels of Experience Design is an interview with Liisa Puolakka, the Head of Brand Visual and Sensorial Experiences at Nokia. The former fashion designer talks about fashion, trends, why experience design matters, and who’s doing it well (her answer: Prada, Marc Jacobs, Nike, Starbucks, and Apple).

Even today my work is still very much involved in understanding and recognising trends and the way people or societies are changing…The main thing is to start with an understanding of the user, the consumer, and the life they are living. Of course most designers do that intuitively, even if they don’t realise it, but within Nokia there are specialists who do that research in a more methodical way."   continued ...   (Via 37Signals)



Nokia design. - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Nokia design.

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