Sunday, July 30, 2006

Google vs. Yahoo: homepage vertical search usability

Comparing the usability of Google vs. Yahoo ...

"Homepage search usability is a key differentiating factor in the battle between Google and Yahoo.

Google's claim to fame is the simplicity of its stark homepage. Yahoo has invested heavily in the redesign of its hompage.

Both Google and Yahoo fall short in a key area of homepage search usability: direct to vertical search from the homepage.

Vertical search is key to both Google and Yahoo for their future growth. Vertical search users may be considered more "quailified" leads than general search users and ads on vertical SERPs, therefore, may command higher rates.

Both Google and Yahoo can improve their vertical search from the homepage. How do Google and Yahoo compare?"   (Continued via ZDNet)       [Usability Resources]

Yahoo Search Box - User Interface Design, Human Computer Interaction (HCI), Ergonomics

Yahoo Search Box

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