Monday, July 24, 2006

Ignore the competition

Focus on your customer, not the competition...

"I'm so tired of seeing so many products with the same features that nobody wants. It's bad enough to let feature requests from users get out of control, but when we start adding features just because our competitors have them, we're all screwed.

Why do we do it? My guesses are:

1) The Feature Arms Race. We're afraid of falling behind our competitors.

2) We assume that if one of the leading competitors added something, it's something users will want.

3) We assume that potential users will buy off a checklist, and we don't want to come up short in a side-by-side feature comparison.

4) We have a compulsive need to add, since the idea of an upgrade that subtracts features seems counterintuitive.

5) New features are easier to promote than better/working versions of existing ones. Or so we think..."   (Continued via Creating Passionate Users)       [Usability Resources]

 Keep your focus in the right direction- User Interface Design, Human Computer Interaction (HCI), Ergonomics

Keep your focus in the right direction

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