Thursday, July 20, 2006

Interview with Jakob Nielsen [Usability and Information Architecture]

Nielson interview...

"Matt Mickiewicz interviews Jakob Nielsen, author of the brand new book "Prioritizing Web Usability," about AJAX, usability's close link to keyword advertising, and some of the advertising formats we're seeing around the Web today.

What do you think of the current implementations of AJAX
(Google Maps, Writely, Google Suggest, Zimbra, etc.) on the Web today?

They are irrelevant for the vast majority of business web sites. (And by "business web site" I also mean sites for government agencies and non-profits.)

A business site will profit much more from writing better headlines than from sticking a programming trick on its pages. Take maps: yes, it's one of the usability guidelines for store finders and locators to show a map of your location. But don't make this a highly interactive map -- it's better to use a hand-drawn map that's optimized to giving directions to your address. One that shows landmarks, recommended parking lots, and bus stops, and emphasizes freeways, but excludes the small side streets that people probably wouldn't use when driving to your building.

Similarly, when we tested a large number of investor relations sites, we found that advanced tools for plotting stock trends and financial numbers only confused most individual investors. A better alternative is to show the most important information in a static plot that's been optimized by a good designer. (Yes, institutional investors in our test did use advanced visualization tools, but they did so on their Bloomberg terminals. On a company's own IR site, they were looking for the CEO's vision for the company's direction.)"   (Continued via sitepoint)       [Usability Resources]


Anonymous Nick Wood said...

Usability studies on Store locators from Jakob Neilsen have shown that using a ViaMichelin Mapping solution can increase footfall conversion (Improved sales generation and help to drive additional traffic to a site compared with other providers including Google and Multimap, The higher functionality, quality,speed and customisation increased users perception of the brand when using a brand name familiar to all for quality.

3:17 AM  

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