Monday, July 17, 2006

Nestle and the paradox of choice

Paradox of choice...

"Whenever I shop for hummus or cream cheese at my local grocery store, it's almost impossible to find the regular kind. Not the five-spice hummus, the red-pepper hummus, the lemon hummus; and not the salmon cream cheese, the strawberry, the nonfat, or any of the other 10 varieties - I want the regular.

Most of the time, in fact, I find that the hummus sold out, and only the varieties - which no one wants - sit there on the shelf. So I buy nothing.

My interview with Barry Schwartz, author of "The Paradox of Choice" and a Gel '05 speaker, talks about this problem.

Now there's an international case study on the topic. Swiss company Nestle, which is known for its steady, responsible CEO Peter Brabeck, took an unusual detour into a business fad and paid the price."   continued ...   (Via Good Experience)


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