Wednesday, July 05, 2006

Top reasons why usability doesn't pay

How to avoid poor usability ROI ...

"I’d love to say that usability investment pays back every time.
Unfortunately that’s just not the case; often a usability project will completely fail to deliver measurable benefits, and this can have a devastating effect on future organizational commitment to the user-centered cause.

The good news though is that this is easily avoidable. So, in reverse order here are the top six reasons for failing to see a good return on investment from usability, and how to avoid them.

6. Not measuring it
5. Over-spending
4. Not listening
3. Not doing
2. Doing it wrong
1. Focusing on the end-game"   continued ...   (Via


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