Sunday, July 16, 2006

User focused language for intranets and websites

Writing tips for a user-centric website ...

"Despite the growing awareness of content quality and usability, there is still many organisations and online content producers that can’t get out of their headspace and silos. (See user logic).

Why are some still continuing to develop intranet and website content focused on what we or our managers think users may want/

A summary:

- Find out what users do, need and want and give it to them
- Use the language your users understand
- Use simple, focused plain English when possible
- Use active language based on task or actions
- Structure IA's based on card sorting and other IA methodolgies
- Don't make assumptions about certain groups without testing
- Undertake user research as a matter of course"   continued ...   (Via contextia)

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