Tuesday, August 22, 2006

Competitive Analysis

Comparing two sites...

"Competitive Analyses at a Glance

Because competitive analyses vary along only two dimensions—competitors and criteria—you’ll always see some mechanism for showing two or more sites side-by-side with the differences highlighted. The specific nature of those differences will vary depending on the criteria selected. At the same time, these documents can also vary by quantity—some are larger than others because they show more contexts or more competitors.

Figures 5.1 and 5.2 show two sample competitive analyses. The first is as simple as can be: a spreadsheet with the competitors along the top and the criteria down the side. The second is more complex, showing different kinds of comparisons for each competitor."   (Continued via Digitalweb)   [Usability Resources]

Comparing two sites - Usability, User Interface Design

Comparing two sites

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