Friday, August 25, 2006

Design Futures: Part 2

Part 2 on where the design world is likely to go in the future ...

"In July 2006, a group of designers with nearly 50 cumulative years of experience designing products for companies like Apple, eBay, Macromedia, Nike, Palm, and Yahoo got together to talk about the future of design. We weren’t looking to predict what’s next but instead to discuss the patterns and trends affecting the design industry as we move forward.

I always find these conversations about the future to be a bit curious. The fact of the matter is that none of us - none of us - have any real idea what the world is going to be like 5 years from now, much less 10, 15, or 20.

The only thing any of us can be certain of is that were are living through a time of unprecedented change, challenge, and opportunity. And this change is touching every aspect of our lives as individuals, as nations, and as a species. Never before have we encountered this level of complexity and inter-relationship between literally every facet of our existence. To my mind then, the only rational thing to do is prepare for the sole certainty the future holds: change itself. And such preparation requires a relentless focus on learning, adaptation, and creativity.

As designers we are fortunate in that our profession and discipline has already trained us in these core principals. As such, we sit in an enviable position relative to virtually every other profession in the modern economy. Therefore, rather than focusing on how we in the developed world can successfully compete against designers coming from emerging economies, we should be looking for ways to enlarge the opportunity for design thinking, striving to replace the traditional steady-state thinking that now dominates industry and government.

Given that the opportunity for Design to affect positive change in our world goes far beyond the realm of traditional design disciplines -wouldn't our energy be better spent expanding the opportunities for Design rather than figuring out how to compete against our professional brethren in the developing world?"   (Continued via Functioning Form)   [Usability Resources]


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